Gwendolyn Kelly



Gwen is a TTRPG performer, voice actor, designer, artist, project & talent manager, and marketing strategist.Glitchy Pixie is a pseudonym derived from digital anomalies and mythology surrounding faeries, combined to represent a mischievous form of creative thinking enmeshed with the cycle of reality and fiction within narrative media.Gwen is the Game Master of the award-winning Actual Play-Audio Drama podcast Capricious Provenance and the Marketing
Strategist for tendervicious studios. She is known for her Marketing Strategy work on multiple award winning Actual Play GUDIYA, the D&D TV show Encounter Party, and Valorant by Riot Games."Fiction is derived from reality; Reality is informed by fiction"
Performance
In her performances, Gwen aims to explore themes of comedy & tragedy, the reclamation of monstrousness through the queer experience, the fear of lacking control, purpose, and the obscurity of identity.
Projects
Gwen is known for her Marketing, Writing, Art, and Design in the TTRPG space.
Working closely with talented teams to create art, games, and productions that makes an impact.
Character design
Thirsty sword lesbian iconics
dungeon monster sticker series 1
monsters of murka: Chromatic gamut
unofficial monster prom tarot
collaborations
Marketing Services
Creator Marketing Consultation
This is for people who need marketing advice curated for entertainment, TTRPG Actual Plays, events, products, personalities, and smaller channels looking to expand their growth, reach, and engagement.If you are a small/new creator and have no marketing experience or need to improve your current workflow, this is for you!
pricing
$150 USD ($30/Hr + $60) 3 Hours(Consultation Prep + 1 Hour Meeting + Social Media & Branding Guide + Follow Up at A Later Date)$75 DepositBIPOC Creator Reduced Pricing: $100
Creator Marketing Consultations Include
Identifying Marketing Pain Points
I will find the areas your marketing efforts should be focused on, whether its growth, engagement, click through rates, content generation, etc. and find ways to circumvent the current issues with them.
Social Media Advice
I will assess where you should exist and how you should engage with social media platforms to maintain your presence online. Social media insights include Bluesky, Twitter, Facebook, Instagram, TikTok, YouTube, Twitch, LinkedIn, Spotify, Discord, and tumblr.
Workflow Adjustments
If you have a current workflow, I will make suggestions to help make it more efficient and prevent creative burnout.
Brainstorming Marketing Avenues
I will take your goals and inspirations and use those to generate marketing ideas that match the feel of your primary content.
Social Media Branding Guide
You will be provided with my quarterly social media guide which includes best practices for posting on the top platforms as well as a branding guide and a list of helpful marketing terms to be aware of.
Follow Up
Every consultation includes a follow up meeting after 3-4 months of strategy implementation where I will look at your analytics and discuss what adjustments can be made if any.
Not Included
Individual Campaigns
I will not create step by step marketing plans for individual marketing initiatives for you. I can be hired separately to do this work for you.
Financial Avenues
I will not help you obtain sponsors or financial partnerships for your creative endeavors.
Business Marketing Consultation
This is for people looking to make TTRPG related endeavors a career, larger channels, and entertainment businesses/projects (podcasts, video series, actual plays, audio dramas, etc.) that need a marketing plan to create or maintain a sustainable brand without a dedicated marketing team.If you struggle with consistency, content generation, or maintaining brand relevancy this is for you!
pricing
$600+ USD ($30/Hr) ~20 Hours
(Hours Dependent on Business Size/Needs)(Detailed Research + Consultation Prep + Meetings + Personal Social Media Guide + Follow Up at A Later Date)
$300 DepositBIPOC Owned Business Reduced Pricing: $400
Business Marketing Consultations Include
Creative Marketing Consultation
I will include everything I provide in a Creator Marketing Consultation including Social Media Advice, Workflow Adjustment Suggestions, Brainstorming Marketing Avenues, and a copy of my Current Social Media Branding Guide.
Identifying Buyer Personas
I will identify your core target audience and audiences that you have yet to reach and market to in order to help inform future promotional efforts to increase reach and growth.
Sustainable Marketing Plan
I will create a visual map and/or document that details a tailored General Marketing Plan designed for you to execute and iterate on for your business.
Follow Up
Every consultation includes a follow up meeting after 3-4 months of strategy implementation where I will look at your analytics and discuss what adjustments can be made if any.
Not Included
Individual Campaigns
I will not create step by step marketing plans for individual marketing initiatives for you. I can be hired separately to do this work for you.
Financial Avenues
I will not help you obtain sponsors or financial partnerships for your creative endeavors.
Hire Me For Your Project
Do you need a dedicated marketing person for your Show, Product, Business, or yourself as an Online Personality? Consider, I can do all that research, planning, and development for you to increase your growth and engagement while you focus on your art/content. I will work within your brand identity and desired goals to create effective marketing campaigns for your individual entertainment needs.
pricing
Minimum $30 USD/hr
Service pricing may vary based on budget, scope, and number of collaborators
Available to be hired Part Time, Full Time, or via Contract
Marketing + Management Services I Provide
Marketing Strategy
I will take dedicated research based on analytics across your desired platforms to develop marketing plans to be executed by the team/individual responsible for releasing content. This includes, but is not limited to: developing best social media posting practices, providing direction on content creation, analyzing metrics, maintaining brand cohesion, & workflow restructuring.
Brand Development
I will help develop or adjust brand identity to ensure consistency, relevancy, legibility, & aesthetic cohesion. This includes developing a brand kit or adjusting one to act as a guide for visual assets in content, social media platforms, websites, as well as tone and voice for the brand. I can advise on visual decisions that impact user/customer engagement.
Content/Talent Management
I will oversee the development, distribution, and strategic efforts of creating messaging, visual or otherwise, in line with your brand to positively engage with your audience. This can include handling your digital marketing software and collaborating with the content creators. Additionally I advise on initiatives and strategies for content/art created or performed by talent to maintain a sustainable and engaging workflow tailored to talent desire and needs. This is most applicable to creators that rely on social media platforms such as game developers, influencers, streamers, Vtubers, and other internet personalities.
Community Management/Social Monitoring
I will interface with communities across platforms like Discord, Twitter/X, Instagram, YouTube, KickStarter, etc. This includes engaging with comments, answering questions on various platforms, maintaining brand voice when addressing an audience directly, being a liaison between you/the company and collaborators, and troubleshoot community issues that arrive.
Project Management
Initiate, plan, over see the execution of, monitor, and close on projects related to entertainment/games of any kind. Maintaining communication and task management between relevant parties to adhere to a given timeline. This includes books, games, digital goods, shows, events, etc.
Services Not Explicitly Included
Content Creation
I will not consistently create content (graphics, videos, social media posts) for you or your business. However, if negotiated beforehand, I am willing and able to create content in a limited capacity. This is typically a separate role for someone who will make the assets needed to engage with the intended audience. I can be hired separately to create art, writing, or design, but those are not inherently included in my marketing services.